| Even computer
professionals with long experience often overlook the distinction between
the Internet and Web. Still, the distinction is important because not
making it limits our thinking about how to use the Internet for business,
especially for "back office" business. I am referring here to
activities not usually visible to customers but still vital. I will
elaborate, but first I want to talk about why the "web" is not
the Internet.
The
Internet
The Internet, which had its nascence in 1961 or so (although not in
present form) is a network of electronic highways, much like the
Interstates or the earlier-built "US" highways, except of course
it now goes all over the world. Any type of car, van or truck or other
self-propelled vehicle can use them. Similarly, the Internet can carry
e-mail, file transfers, audio and video streams as with RealPlayer,
screen-sharing streams as with pcAnywhere, and of course web pages, both
encrypted and not, etc.. (An intranet is the same, except it is a private
'highway.') The Internet was designed to be and remains independent of the
type of data carried over it, just like a highway. Internet protocols are
only designed to make sure data gets from point A to point B. The Internet
does not care what the purpose is of the bits and bytes it carries.
The
Web
The World Wide Web is much newer, dating from 1991. The WWW is a standard
or "protocol" describing document pages. Imagine (or look
outside your office at an Interstate to see) one of those big shipping
containers-that look like a boxcar that lost its wheels. Besides being big
they are all alike, they fit a standard. That standard enables them to be
stacked in 3D arrays to fit a ship or freight yard, or one or two at a
time on the back of a truck. You can ship many kinds of goods in
containers, and many kinds of documents in a web page. But your goods must
fit and fill the container, and your document must conform to the protocol
for a web page.
A "web browser"
is software that can display one of the web documents that fit the web
page protocol ("hypertext transport protocol" or
"http"). If it's a text or text and graphics page you want, a
web page is terrific. And for a catalog of goods for sale, an e-commerce
site, a set of web pages is certainly practical. It also works great for
'brochure-ware,' a web site advertising a service business.
Back
Office Applications
Still, businesses all have "back offices." They need to do all
or some of accounting, estimating, job-costing, personnel and payroll
changes, tracking required continuing education, and analyzing orders
(both from vendors and to customers) shipped and back ordered, and a horde
of other things less romantic and just as essential as the 'front of the
store.' And there are advantages to using the Internet as compared with a
LAN, especially if a business and all its employees, vendors and customers
are not in one building.
Better
Ways than Web Pages
Web pages do not cut it for this kind of data. The data are too copious
and too complex in their relationships to conform to a web page. A web
page cannot handle fifty related tables. Shoehorning it drags the user
interface back 15 years, to the days when the back office ran on an IBM
mainframe or not at all. It is a wonder people put up with back office
applications that use web pages when they do not have to.
There are
straight-forward ways of making complex data available over the Internet
without suffering the limitations but instead having the complex and
powerful user interfaces that desktop data applications have had during
the past decade.
There are at least four
alternatives, of varying cost and character, (a) 'thick' client with
server over the Internet, (b) Microsoft Terminal Server application
service (c) Citrix MetaFrame and (d) "X Internet" (a name for a
group of varied solutions, including a specialized Internet operating
system). They have varying combinations of performance, ease of use and
installation, hardware requirement and cost. There are vendors worth
searching for to put complex data onto the Internet or an intranet.
The conclusion, however,
remains that back office data operations surely belong on the Internet,
for easy access and setup, but they need not and should not use web pages
nor browsers. There are better, less expensive ways. Want to find out
more? Contact Dr. Database toll free at 1-877-934-4766 or by e-mail at
DrDatabase@ttgservices.com.
Modified from article in August 2002 issue of the
Business Monthly, Columbia, Maryland. Copyright 2002 Philip L. Marcus. All
rights reserved. |